Like most high achievers, Stefan Aarnio came to us with an idea. As a rockstar real estate investment coach, he wanted to solidify and strengthen his brand. We collaborated with Stefan to create one book, and then another, refining his book library along the way.
“Let’s engage with the readers heart,” I told him, “as well as their mind, by anchoring them to you and your story.”
Writing is about human psychology, not periods and commas. The best writers in the world have prior backgrounds in sales, people positions, and conflict resolution. Writers are listeners and observers with an ability to synthesize information, seeing the world in a rare and unique way.
One of the ways we help authors is to put the book through a divergent edit to draw from the 6 senses. What are the readers fears? Have we captured the smells and sights and sounds of the setting? Have we chores our reader to the author and not just the book?